James built content engines that drove 60% of pipeline at two unicorns. He is allergic to vague advice and will tell you the three pieces of content your category actually needs.
What I help with
→Auditing a content program that is not converting
→SEO strategy when you cannot outspend competitors
→Hiring a content team without hiring 12 people
Industries
SaaSB2B
Recent reviews
“One 30-minute call saved me three months of building the wrong thing. My mentor asked four questions that completely changed the roadmap.”
Hana Yousef
Founder, Saaha
“I have been to a dozen courses. None of them came close to a real conversation with someone who has actually shipped what I am trying to ship.”
Diego Marquez
PM, fintech startup
“My mentor told me to fire my second hire. She was right. Three months later we hit our growth target with three people instead of five.”
